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About Lemon

We love the unknown

Built on a culture of ‘Learn & Grow’, we’re a global network with local insights, and a shared belief in the transformative power of people, technology and data.

People

Meet the Captains of Change

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.

Husain Mohsin
Husain Mohsin

Enterprise Transformation Partner

Hussain Akhtar
Hussain Akhtar

Co-Founder & Director

Mohammed Naheemuddin
Mohammed Naheemuddin

Director of Innovation

Muhammad Muhammad UL Baqir
Muhammad Muhammad UL Baqir

Chief Operating Officer

Culture

Learn & grow

In the world of technology, learning never stops and transformation never ends – because human imagination has no limits.

Learn

Continuous learning is in our DNA. It is the driving force that enables our team to design unique solutions for our customers that accelerate their growth.

Grow

We believe that growth is more than an economic metric. It gives us a sense of fulfilment to see our team members and our clients activate their inner potential.


How we make our culture a habit...

1. Learn from our differences

We want people to add to our culture, not squeeze into it. The more differences we have, the stronger we are to solve our customers’ biggest problems.

2. Enable creativity

We give our team full support in testing new ideas and concepts or acquiring additional skills and knowledge to develop them.

3. Share knowledge

We support each other every step of the way, creating circular energy for shared growth.

Core belief
Core belief

Core belief

Metamorphisis

We believe in the power of people, technology and data to unlock hidden value in every organisation, resulting in transformation.

Vision & mission
Vision & mission

Vision & mission

Captains of Change

Our vision is to make a difference by being Captains of Change.

Our mission is to give ambitious people the confidence and capability to discover and implement their own unique models of modernization, and create new forms of value. In doing so, they too become Captains of Change.

Purpose
Purpose

Purpose

Love the unknown

Our purpose is to activate potential wherever we find it.

Purpose
Purpose

Impact

Create a better, fairer world

We believe good business shouldn’t come at the expense of people or planet. We’ll know we’ve made a difference when more people and more organisations learn to use the unknown to their advantage and have more time and more power to shape better, fairer worlds.

Purpose
Purpose

100+ campaign

Take a bite out of the future!

When we started Lemon, we had a vision for a better, fairer life for ourselves and our families. In time we realised, we could use our business to create a better, fairer world. Thank you to all the Captains of Change, to those who have been and to those yet to come! – Husain & Hussain.

Business plays an important role in the daily lives of everyday people. It creates jobs, gives back to the local community, and provides future generations with hope and inspiration.

We are committed to helping all businesses, big and small, to build a meaningful and profitable business that will still be here 100+ years from now.

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2024 Lemon Adv. & Pub. LLC and Lemon Marketing Consultancy Ltd.

UK Company registered in England & Wales, company number 14313332

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