By creating an optimised regional online presence and implementing a highly targeted and engaging media and content strategy, Lemon helped Abbott to connect direct-to-consumers for the first time in the Middle East. Digital health is new for many people, and the campaign objective was to build a trustworthy relationship with Middle Eastern consumers to get people suffering from diabetes to try innovative diabetes management practices.

To protect ALJ’s intellectual property interests globally, Lemon designed, built and successfully deployed an advanced, expandable IP and TM registration management solution. The Lemon team shifted the whole TM registration journey from outdated excel sheets and emails to one role-based secure web application and dashboard that the client proudly called ‘the central source of truth’.

When Abbott’s brick-and-mortar sales of a life-changing diabetes management device were threatened by the pandemic, the Lemon team took control of digital marketing across the MENA region and delivered excellent conversion results. Above all, they helped Abbott to embrace change by turning new consumer behaviour to their advantage and enhancing it with innovative digital solutions.

Lemon designed an effective digital media strategy and developed a media plan to help Al Rostamani Travel execute a successful awareness and lead generation campaign in the most competitive season. Hyper-targeting to a niche audience, the right platform, a carefully selected ad format, and real time optimisation generated a higher-than-expected return on the client’s ad spend.

Visit Hatta hybrid app, designed and built by Lemon, became a one-stop information centre for tourists who want to discover and enjoy the natural beauty, adventurous spirit, and cultural heritage of the Hatta region. It was an important steppingstone in building the region’s infrastructure for tourism and sustainable development.

A customised Shopify-based easy-to-manage online store built for Luma, by Lemon, in a matter of weeks transformed a small family-owned start-up into a successful and growing UAE brand.

Insights App, a native mobile application with text-to-speech capabilities developed by Lemon for ALJ, has become a valuable platform to amplify content, engage with new audiences, strengthen internal culture, enhance ALJ’s brand image and build a community of investors that have the power to change the world.

Kamal Insurance, the first digital-only third-party motor insurance in the UAE, is an excellent example of how Lemon’s creativity, technical expertise and strategic thinking can radically transform customer experience, increase profitability and create competitive advantage for a business challenged by omni-present digital transformation.

By creating an optimised regional online presence and implementing a highly targeted and engaging media and content strategy, Lemon helped Abbott to connect direct-to-consumers for the first time in the Middle East. Digital health is new for many people, and the campaign objective was to build a trustworthy relationship with Middle Eastern consumers to get people suffering from diabetes to try innovative diabetes management practices.

To protect ALJ’s intellectual property interests globally, Lemon designed, built and successfully deployed an advanced, expandable IP and TM registration management solution. The Lemon team shifted the whole TM registration journey from outdated excel sheets and emails to one role-based secure web application and dashboard that the client proudly called ‘the central source of truth’.

When Abbott’s brick-and-mortar sales of a life-changing diabetes management device were threatened by the pandemic, the Lemon team took control of digital marketing across the MENA region and delivered excellent conversion results. Above all, they helped Abbott to embrace change by turning new consumer behaviour to their advantage and enhancing it with innovative digital solutions.