Our Approach
Built for brands, designed for digital
A forward-focused strategic partner with over a decade of experience modernizing established brands and market leaders to innovate and differentiate within rapidly emerging ecosystems.
We modernize across value chains
for enterprise brands
We are explorers, enablers and doers.
Engagement model
Our expert teams operates autonomously within a framework of accountability, ensuring seamless collaboration across your enterprise brand, market and product teams. With the ability to independently scale and self-guide, these teams collectively orchestrate your digital modernization journey, from inception to realization.
Embedded in a
culture of
‘Learn & Grow’
We’re a global team of talented experts who operate with a shared belief in the transformational power of technology and data to improve the lives of people all around the world
Learning
Experts
Focused on learning and future viability, our Learning Experts guide your digital innovation initiatives. Whether it’s deciphering user insights, crafting seamless experiences, or optimizing product strategies, they enable product teams to stay ahead of emerging user needs.
Design
Experts
Our Design Experts drive innovation forward. They validate new ideas, test concepts, and assess product usability. With a keen eye for translating concepts into actionable plans, they collaborate effortlessly across teams to deliver user-centric and technically viable products.
Engineering
Experts
Our Engineering Experts drive the evolution of your digital platform. They orchestrate the creation, launch, and upkeep of transformative initiatives, working in tandem with learning, data, and business teams in order to deliver personalized user experiences.
Account Director (AM)
Our Account Director is your dedicated ally throughout your journey. They excel in aligning teams to elevate your brand and uncover tailored growth opportunities. Building lasting relationships and leaving a meaningful market impact is their specialty.
Delivery Lead
(PM)
Our Delivery Lead is your strategic partner who spearheads cross-functional teams to achieve consistency and streamline execution. With a focus on transparency and efficiency they navigate your digital projects with expert care.
Business Analyst (BA)
Our Business Analysts are your strategic guides in understanding and aligning business needs with technology. They assess current states, evaluate requirements and determine feasibility of proposed solutions can achieve your desired outcomes.
User Experience (UX)
Rejuvenate your brand’s digital identity and narrative to resonate with evolving market dynamics and audience preferences.
Digital Specialists (TL)
Our Digital Specialists guide the architectural design, development, and delivery of digital products and platforms. They lead interdisciplinary teams to assess, evaluate and deliver technologically advanced and scalable solutions that enable you to innovate
Each of our expert teams operates autonomously within a framework of accountability, ensuring seamless navigation through the digital landscape. With the ability to independently scale and self-guide, these teams collectively orchestrate the entire journey of your digital transformation, from inception to realization.
Your
Today
Standardize
Build a unified foundation for consistent quality and flexible growth
Accelerate
Amplify collective synergies for scaled efficiencies to drive market impact
Innovate
Foster innovation and drive brand success to compete effectively within dynamic ecosystems
Your
Tomorrow
What we do
Lemon specializes in modernizing brand, market, and product portfolios to enable digital offerings, platforms and services.
Brand Modernization
Global brand presence and digital communications
Elevate your brand by effectively communicating its promise, values, and ambitions using a common platform. Establish a strong presence, build trust, and set the stage for global expansion.
Market Modernization
Attract, connect and engage your customers
Develop and execute effective marketing & channel strategies to enable personalized engagement for amplified awareness, customer acquisition, and impactful campaigns.
Digital Modernization
Design product and platform experiences your customers will love
Leverage user-insights to design and deliver modern experiences across diverse product lines, markets and customer segments at scale.
Empowering Lasting and Quantifiable Results
Years of experience
value of portfolio managed
successful engagements
Avg, portfolio size
Case studies
Experience
Find inspiration in our customer success stories.
Precision marketing leads to record-breaking sales
Al Rostamani Travel
Lemon designed an effective digital media strategy and developed a media plan to help Al Rostamani Travel execute a successful awareness and lead generation campaign in the most competitive season. Hyper-targeting to a niche audience, the right platform, a carefully selected ad format, and real time optimisation generated a higher-than-expected return on the client’s ad spend.
Converting virtual tourists to real-life adventurers
Meraas / Dubai Holding
Visit Hatta hybrid app, designed and built by Lemon, became a one-stop information centre for tourists who want to discover and enjoy the natural beauty, adventurous spirit, and cultural heritage of the Hatta region. It was an important steppingstone in building the region’s infrastructure for tourism and sustainable development.
Online sales in a flash!
Luma Play
A customised Shopify-based easy-to-manage online store built for Luma, by Lemon, in a matter of weeks transformed a small family-owned start-up into a successful and growing UAE brand.
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