Brand Modernization
Scale your brands’ presence effortlessly
We deliver modern experiences that strengthen brand portfolio and standardize brand communications. Expand into new markets and reach audiences while maintaining integrity and protecting intellectual property
Always-on brands ready for tomorrow
Our tailored approach empowers strategies that deliver impactful experiences across boundaries
Brand Portfolio Management
Strategically manage your brand assets and offerings to ensure a cohesive and unified brand portfolio.
Employee Experience Design
Cultivate a strong internal brand culture that empowers employees and nurtures brand advocates.
Brand Refreshes
Rejuvenate your brand’s digital identity and narrative to resonate with evolving market dynamics and audience preferences.
Modernize Brand Communication
Transform your brand’s communication ecosystem for seamless engagement across channels and touchpoints.
Digital Brand Experience Design
Craft interactive digital experiences that resonate with your audience and drive brand affinity.
Multi-market Enablement
Seamlessly adapt your brand strategy and messaging to thrive in diverse global markets.
IP Management
Safeguard and maximize the value of your brand’s intellectual property through strategic management.
Your Innovation Journey
We modernize across value
chains for enterprise brands
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Modernization Blueprint
Surface fresh perspectives and
hidden opportunities that impede innovation
Learn
Modernization Blueprint is our proven process, designed to identify where standardization and optimization can enable value chains to innovate through new capabilities, tools, products, services and digital platforms.
Plan
Modernization Blueprint is our proven process, designed to identify where standardization and optimization can enable value chains to innovate through new capabilities, tools, products, services and digital platforms.
Create
Modernization Blueprint leads brand, market and product teams across your digital landscape through the journey of exploration, assessment and analysis to deliver a clear path for value-driven modernization
Discover how Modernization Blueprint can enable you
to innovate across your value chain
Your
Today
Standardize
Build a unified foundation for consistent quality and flexible growth
Accelerate
Amplify collective synergies for scaled efficiencies to drive market impact
Innovate
Foster innovation and drive brand success to compete effectively within dynamic ecosystems
Your
Tomorrow
Issues We Address
- Fragmented Approach: Existing initiatives lack a unified foundation, leading to inefficiencies and potential duplication of effort.
- Lack of Collaboration: Siloed business units hinder seamless collaboration and shared progress
- Ad Hoc Solutions: Initiatives often lack a standardized framework or approach, making them harder to manage and scale
- Duplicated Efforts: Repeated efforts in procurement, compliance, and approvals consume time and resources
- Isolated Knowledge: Valuable insights and learnings remain trapped within individual initiatives, preventing collective growth and innovation
- Siloed Objectives: Initiatives may not align with the organization’s long-term objectives, reducing their impact
Key Benefits
- Build on Existing Strengths: Leverage your current assets and successes as a foundation
- Align Efforts with Strategic Intent: Transition from isolated initiatives to harnessing collective efforts aligned with long-term objectives
- Foster Adaptability: Construct a flexible architecture that welcomes innovation and change
- Empower Collaborative Initiatives: Formerly siloed units or product lines can work together synergistically, leveraging shared resources and insights to drive collective success.
Successful brand launches
Successful brand launches
Increase in brand engagement
Avg. portfolio size
Case studies
Experience
Find inspiration in our customer success stories.
Precision marketing leads to record-breaking sales
Al Rostamani Travel
Lemon designed an effective digital media strategy and developed a media plan to help Al Rostamani Travel execute a successful awareness and lead generation campaign in the most competitive season. Hyper-targeting to a niche audience, the right platform, a carefully selected ad format, and real time optimisation generated a higher-than-expected return on the client’s ad spend.
Converting virtual tourists to real-life adventurers
Meraas / Dubai Holding
Visit Hatta hybrid app, designed and built by Lemon, became a one-stop information centre for tourists who want to discover and enjoy the natural beauty, adventurous spirit, and cultural heritage of the Hatta region. It was an important steppingstone in building the region’s infrastructure for tourism and sustainable development.
Online sales in a flash!
Luma Play
A customised Shopify-based easy-to-manage online store built for Luma, by Lemon, in a matter of weeks transformed a small family-owned start-up into a successful and growing UAE brand.
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